UAE Food Box Concept Note (Apr 2023)
This Concept note explores the concept of “UAE Food Box,” a curated selection of local F&B products delivered to consumers. It details the value proposition for both customers (convenience, variety) and suppliers (market access, brand promotion). The report also outlines the program’s execution plan, including the role of an open food platform, target customer base, delivery partnerships, and pricing strategies. Additionally, it explores billing and value settlement mechanisms for involved parties.