UAE1st

Championing Quality, Innovation, and Sustainability
in UAE-Made Food Products
Join UAE1st

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    UAE1st initiative is your strategic partner in propelling your local F&B brand onto the global stage. We are a collaborative government-industry program, aligned with the UAE’s National Food Security Strategy, dedicated to showcasing the exceptional quality, innovation, and high In-Country Value (ICV) of UAE-manufactured food products.
    By joining UAE1st, you are not just promoting your brand; you are contributing to a thriving, sustainable, and future-ready food ecosystem in the UAE.

    Benefits

    Promote Local Manufacturing

    Highlight the superior quality, innovation, and sustainability of your products, emphasising their high In-Country Value (ICV) and contribution to the local economy.

    Enhance Global Reach

    Showcase your products through international events like Future Food Forum, target campaigns promoting the “Made in UAE” brand, and leverage UAE’s soft power to open doors to new markets.

    Foster Innovation

    Gain access to the F&B Innovation Lab and other resources to drive product development and adopt Industry 4.0 technologies.

    Develop Local Talent

    Participate in programs like the Nationals Development Program and Food Internship to nurture the next generation of food industry professionals.

    Regulatory Support

    Benefit from streamlined export processes (REACH), trade agreements (CEPA), and harmonised partnerships with retailers across the Emirates.

    Contribute to Sustainability

    Align your brand with the UAE’s commitment to a circular economy, zero food waste, and sustainable food production practices.

    Showcase your Emirati excellence at major F&B events

    UAE1st is a purpose-driven platform that shines a spotlight on UAE’s robust F&B industry. It’s a strategic ecosystem where industry players collaborate to advance the sector’s vision, showcasing the nation’s unwavering commitment to F&B excellence.
    Be a part of UAE1st

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      UAE1st e-commerce hub

      This dedicated space showcases the diverse range of UAE1st products, offering direct links to product websites and featuring promoters for product sampling. It’s your opportunity to create tangible connections with potential customers and partners.

      UAE1st Product Display

      UAE1st product showcase “Food Box”, displays UAE-made F&B products at major events, providing manufacturers with an opportunity to present innovations directly to industry professionals and consumers, engage potential partners, and enhance brand visibility.

      How to Participate

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      Connect with the UAE1st Team

      Express your interest in participating in either the pavilion or product display, and the team will guide you through the process.

      collaboration

      Collaborate on Design and Communication

      Work with the UAE1st team to design your pavilion or product display, and develop an integrated communication strategy that includes online and offline components.

      meeting-time

      Schedule Meetings

      Arrange meetings with potential B2B suppliers and government entities to explore collaboration opportunities. Take advantage of visits from government officials to the pavilion.

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      Submit Product Information (Product Display Only)

      Provide detailed product information for approval. Priority is given to UAE1st participants and FBMG members.

      Who Should Join?

      UAE-based F&B manufacturers who are

      Committed to producing high-quality, innovative, and sustainable products.

      Eager to expand their reach into international markets.

      Aligned with the UAE’s vision for a resilient and competitive food sector.

      Don't miss this opportunity to showcase your brand's excellence, connect with industry leaders, and contribute to the UAE's thriving food and beverage industry. Contact UAE1st team today to learn more and secure your participation.

      Join UAE1st

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