Description
This report explores the lasting impact of COVID-19 on UAE F&B consumers. It identifies four key behavioral shifts:
Prediction-Driven Purchases: Consumers prioritize brands that anticipate their needs and offer convenient solutions.
Constrained Spenders: Value consciousness takes center stage, with increased focus on affordability and promotions.
Insulated Eaters: Concerns about hygiene and safety drive demand for delivery and home-cooked meals.
Behavioral Resets: The report analyzes the characteristics of each group and how F&B businesses can adapt to these evolving preferences.
This valuable resource equips UAE F&B businesses with insights to navigate the “new normal” and cater to the transformed post-pandemic consumer landscape.
