The “COVID-19 Behavioral Reset”: Consumer Trends Shaping the F&B Industry

This report explores the lasting impact of COVID-19 on UAE F&B consumers. It identifies four key behavioral shifts:

Prediction-Driven Purchases: Consumers prioritize brands that anticipate their needs and offer convenient solutions.

Constrained Spenders: Value consciousness takes center stage, with increased focus on affordability and promotions.

Insulated Eaters: Concerns about hygiene and safety drive demand for delivery and home-cooked meals.

Behavioral Resets: The report analyzes the characteristics of each group and how F&B businesses can adapt to these evolving preferences.

This valuable resource equips UAE F&B businesses with insights to navigate the “new normal” and cater to the transformed post-pandemic consumer landscape.

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