2021: Kantar Brand Footprint

Summary:

This 2021 report by Kantar examines global FMCG (Fast-Moving Consumer Goods) brand choices during the pandemic year of 2020. It unveils the “Brand Footprint” metric, analyzes brand growth strategies, and spotlights the most chosen FMCG brands worldwide. Additionally, it explores online vs. offline shopping trends and delves into the Middle East and North Africa (MENA) region.

Content:

The report utilizes Kantar Worldpanel data to reveal consumer purchasing habits across 54 markets. It explores how brands adapted and grew in 2020, highlighting top performers and regional trends. Insights on online and offline shopping behaviors provide valuable guidance for F&B businesses.

Target Audience:

F&B business owners and marketing professionals seeking to understand consumer behavior and optimize brand strategies within the UAE market.

Kantar-Brand-Footprint-2021-Global-with-UAE_16th-June
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